In today’s digital world, Want more phone calls for your cleaning company? Start by improving your Google Maps ranking for cleaning services. It’s one of the most powerful ways to grow your customer base locally—without spending money on ads.
So, how do you crack the code to rank higher on Google Maps and get more cleaning service calls?
Let’s explore how Google Maps SEO works, what affects your visibility, and what actionable steps you can take starting today to grow your local cleaning business.
Why Google Maps Ranking for Cleaning Services Matters
Think about it—when someone searches “house cleaner near me” or “office cleaning in [Your City]”, they’re usually ready to book. And where do they look first?
The top 3 listings in Google Maps, known as the Local Pack.
Here’s why this matters:
- 70% of mobile users call businesses directly from search results.
- Being in the top 3 positions means you’re visible before the websites, which builds trust fast.
- Reviews and star ratings show up right away—this influences decisions in seconds.
So if your business isn’t in the top map results, your ideal customers may never even see you.
Top Factors That Influence Your Google Maps Ranking
Google uses several local SEO ranking factors to decide which cleaning businesses to show in the top map results. According to Google’s official documentation, three major elements are involved:
1. Relevance
How well your listing matches what someone is searching for.
2. Distance
How close your business is to the person searching.
3. Prominence
How well-known and trusted your business is online.
But there’s more. Here are key things that influence your Google Maps position:
- Google Business Profile (GBP) optimization
- Consistent NAP (Name, Address, Phone) across the web
- Online reviews and star ratings
- Citations from trusted local directories
- Mobile-friendly, SEO-optimized website
To understand how SEO works across the board, check out Understanding SEO: A Comprehensive Guide for Beginners.
How to Optimize Your Google Business Profile for Cleaning Services
Now let’s dive into the exact steps you can take to climb the local rankings.
1. Claim and Fully Optimize Your Google Business Profile (GBP)
Your Google Business Profile is the foundation of your local visibility. If it’s incomplete or inaccurate, you’ll struggle to rank.
Optimization checklist:
- Use the exact business name (no extra keywords).
- Choose the correct primary category: “House Cleaning Service” or “Commercial Cleaning Service.”
- Add relevant secondary categories (e.g., Carpet Cleaning, Office Cleaning).
- Write a keyword-rich business description that highlights your services and service areas.
- Add professional images of your team, vans, and completed jobs.
- Set accurate hours, phone number, and website link.
Also, post regular updates—like offers, team photos, or cleaning tips—to keep your profile active.
2. Get More Reviews to Improve Google Maps Ranking
Reviews are a major trust signal. They also influence your ranking.
How to get more reviews:
- Ask happy clients right after a job is complete.
- Send an SMS or email with a direct review link.
- Offer a small thank-you (like a discount code) as a gesture—not as a bribe.
Always reply to reviews professionally, even the negative ones. Google values engagement, and potential clients love seeing how you respond.
3. Build Local Citations and Backlinks
Google wants to see that your business is consistent and mentioned across the web.
Where to list your business:
- Yelp
- Bing Places
- Thumbtack
- Angi
- Facebook Business
- Local chamber of commerce sites
Also, try to earn backlinks from local blogs, news outlets, or industry-related sites. This builds “prominence” in Google’s eyes.
4. Create Location-Specific Web Pages
If you serve multiple areas, create individual landing pages for each city or region.
Example: yourwebsite.com/cleaning-services-boston/
Each page should be optimized with:
- The city/area name in headings, URL, and content
- Unique service descriptions
- Testimonials or job examples from that area
This increases your chance of showing up in map searches for each area you serve.
5. Use SEO-Optimized Content That Supports Your Google Profile
Did you know that your website also affects your Google Maps ranking?
A fast, mobile-friendly site with on-page SEO helps your GBP look more credible.
If you’re unsure how to measure success, read my guide on Measuring SEO Success: What Metrics Actually Matter.
Common Google Maps SEO Mistakes Cleaning Businesses Make
Avoid these pitfalls that can damage your chances of showing up:
- 🚫 Using the wrong or too many business categories
- 🚫 Inconsistent NAP details on other sites
- 🚫 Ignoring or deleting negative reviews
- 🚫 Posting once and forgetting your Google Profile
- 🚫 Having a slow or outdated website
If you’re facing these or other technical barriers, check out my post on Common SEO Challenges and How to Overcome Them.
How Many Cleaning Service Calls Can You Get?
While results vary by city and competition, businesses in the top 3 local map results often receive 60–70% of all local service calls.
Even a jump from position #5 to #3 can double your calls.
I’ve helped cleaning companies go from zero local calls to 15–30 per month just by optimizing their Google Business Profile and implementing smart local SEO strategies.
Final Thoughts on Boosting Your Cleaning Service Calls with Google Maps
Ranking higher on Google Maps isn’t magic—it’s method.
If you follow the steps above and stay consistent, you’ll see a noticeable rise in:
- Phone calls
- Website visits
- Bookings
- Repeat business
🧽 Want expert help to dominate your local cleaning market?